We launched Whitaker Cadre with a radically different approach to lettings management: we actually care.

And it comes through in everything we do. We’re proudly independent and truly local.

To start, we sit down with you and just listen. To who you are and what you want. Whether you’re looking for someone to look after your portfolio, or for a smarter place to rent. Everyone’s different and people’s lives don’t fit neatly into boxes. That’s why we take the time to get to know you and your circumstances, so we can suggest the right solution.

Our name’s a bit different too. ‘Whitaker’ comes from Brian Whitaker, our founder, who has over 20 years of local experience. And ‘Cadre’ (pronounced ‘Ka-druh’ if you’re wondering) means a small group trained for a particular profession, which is exactly what we are.

Here are some other ways we’re refreshingly different:

We’re truly local
We know Wharfedale and Harrogate – we’ve worked here for years. We want to do right by our clients because they’re our neighbours.

We’re proudly independent
We’re not part of some big corporate network. As landlords ourselves, we’ve experienced the faceless ‘factory’ approach first-hand. Our business was born from our frustration with impersonal service and a desire to put customers first again.

We’re not looking to make a quick buck, but a lasting reputation
We care about more than commission. We want to build a long-term relationship with you, being here to help for years to come. It’s better for you and better for us.

We do things the right way, not the cheap way
If you’re looking to cut corners, look elsewhere. But if you believe in doing things properly and avoiding false economies, then we’ll get on famously.

We offer personal, tailored 1-to-1 service
There’s nothing old fashioned about ‘good old fashioned’ service. And we combine it with the latest property search, display and management technology.

Hassle-free service for landlords
We can take care of as much or as little as you like, from finding tenants through to fully managing your portfolio. It makes owning a property less of a pain and more of a pleasure.

Effortless service for tenants
We’ll find a rental property you can settle into, not just settle for. Moving is stressful enough, so we make it easier for you to find and view properties in your preferred area.

Money back guarantee
We practice what we preach. And we’re so confident that our service is superior that we offer a ‘service guarantee’. It’s simple: If you’re not 100% happy, we’ll refund you 100% of your management fees. (Naturally there are a few terms and conditions.)


We practice what we preach, just ask our clients.

No chasing. No excuses. One call and it’s sorted.

Mr & Mrs Clark, Ilkley Landlords

I like my reports by post, not text or email. So they fit around me.

Mrs S Marshall, Ilkley Landlord

Brian and Alison are great. They listen and give truly personal service.

Mrs H Mitchell, Ilkley Landlord

They never forget it's your property. So refreshing!

Mr F, Ilkley Landlord

You've got to be good to offer a money back guarantee.

Mrs B, Otley Landlord

Great service or your money back. You can't argue with that!

Mr & Mrs C, Ilkley Landlords

Who else offers great service or your money back?

Miss J, Guiseley Landlord

Great service or your money back? You can’t argue with that!

Gareth Flatters, Ilkley Landlord

Trustworthy and no hidden fees – an increasingly rare commodity these days.

Gareth Flatters, Ilkley Landlord

Meet the Team

Meet the friendly faces behind Whitaker Cadre.

Brian Whitaker MARLA


With over 20 years experience, Brian brings a wealth of knowledge in the lettings industry. After successful stints in Hong Kong and London, Brian returned to his roots in West Yorkshire to help others find their ideal property in his home county, recently running a portfolio of over 400 properties across Ilkley and surrounding towns and villages.

Out of the office, Brian likes to swim and cycle, and has competed in The Great North Swim in 2023 and a number sprint triathlons in recent years, including those in Ilkley, Skipton and Holmfirth. Brian has two grown up sons, Archie and Barney, a spaniel called Nell and a cat called Sylvie.

Matthew Lamb MRICS


Matthew is a qualified RICS Chartered Surveyor with a breadth of knowledge in commercial and residential property, including valuation, development and agency.

Together with overseeing the strategic direction of Whitaker Cadre, Matthew also runs Bridgcap’s property division (a privately owned property investment company) and is responsible for all property investment decisions, including residential acquisitions and development opportunities.

Away from the office, Matthew has a young son, James (and another on the way) and is married to wife, Rachel. You’ll often find him playing tennis or out in the Yorkshire countryside – usually chasing James!

Ed Shoard


Ed has over 10 years’ experience managing a large residential portfolio within Harrogate and the surrounding area. Through Ed’s extensive local market knowledge, he has built strong relationships with a wide variety of investors and is seen by many as the go to man for letting advice in Harrogate.

Away from the office, Ed is an accomplished golfer, having represented the Harrogate District. He enjoys spending time with his family, and you’ll often find him sampling the delights of the many local cafes and restaurants in the area.

Alison Lilly

Lettings Manager

Alison has spent over 15 years working locally as a well-respected property agent in the heart of Ilkley.  She and Brian have worked as a team for almost a decade, winning three ESTAs together along the way – the letting industry’s official stamp of approval.

In her free time, Alison can be found catching up with friends at her local pub quiz, travelling, dining out and exploring the glorious Yorkshire countryside with her husband, Marcus, and their cheeky Airedale Terrier, Daisy.

Jeremy Barraclough

Property Manager

Jeremy has over 10 years’ experience working locally within the residential property market. He has extensive experience within the Ilkley, Silsden and North Leeds property markets and has subsequently forged strong relationships with both clients and contractors.

Out of the office, Jeremy enjoys watching and playing a number of sports including football, tennis and golf, as well as spending time on days out with his wife, Becky, and their two daughters, Isabelle & Anna.

Jorja Hepton

Lettings Negotiator

Jorja joined Whitaker Cadre in June 2023 after working for a well-known estate agent in Harrogate. She has lived in Harrogate for most of her life, which has given her abundant knowledge of the town and surrounding areas enabling her to find the perfect property for landlords and tenants alike. Jorja has always been passionate about property and is keen to build up her experience working alongside colleagues in Whitaker Cadre’s new Harrogate Office.

Outside of the office, Jorja enjoys visiting her family in Mallorca, exploring and travelling to different places together with keeping active in the gym!